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Strategy

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We can provide strategic advice to help set your business objectives and identify your strengths and weaknesses, as well as offering training support and guidance for those less familiar with the European marketplace.

We can assist clients already operating within Europe, as well as those wishing to enter this market for the first time, from both developed and developing countries.

 

YOUR QUESTIONS

Examples of some of what you want to know or need to know:

  • What are the major strengths and weaknesses in my business proposition?
  • How can I identify my principle business opportunities?
  • Where are these opportunities and how can they be quantified?
  • How can I make a sensible and realistic sales forecast?
  • What different types of marketing strategy should I consider? Which is most appropriate to my situation?
  • Can you help me determine whether I have a unique selling proposition?
  • Do I need to make any major changes to my range to enter selected markets?
  • Which target group would be most interested in my product? What is their buying behaviour?
  • What options do I have to differentiate from competitors’ positioning in my target markets?
  • Can you give me some advice on branding?

OUR ADVICE

In order to export or trade successfully you need a plan. We can help you to organise and structure the information and intelligence that you will you need to determine whether or not to export, where and on what basis. You need a measurable business plan and to decide on your marketing mix.

We can assist you in shaping your strategy by:

  • Assessing the opportunities in your selected potential markets.
  • Defining target groups and making market assumptions.
  • Deciding on your positioning strategy incl. unique selling proposition.
  • Setting your export or sales and marketing objectives.
  • Developing your marketing strategy – including distribution channel considerations and optimisation of marketing mix.
  • Export organisation (management, action plan and budgets/forecasts).
  • Etc. etc.