Searce is committed to delivering high quality research and marketing advice through expertise and genuine enthusiasm. We specialise in tailor-made market research services for SMEs, NGOs, Trade Promotion organisations, Chambers of Commerce and similar organisations that aim to stimulate a sustainable economic growth in developing countries. Through our services, we want to contribute in the grading up of marketing knowledge by these organisations to their members (SMEs). Nowadays, exporting SMEs need to target their markets more precisely and position themselves more accurately in an increasingly complex European market.
SMEs are facing challenging times as the global economy becomes increasingly competitive. In addition, consumers have become more demanding, expecting more innovative products and more choice, but at the lowest possible price. Hence, the key commercial drivers for you as an SME to succeed will be specialisation, innovation and diversification.
In a rapidly changing environment, it is essential to minimise risk when taking major business decisions. In this context, unbiased knowledge-validated market information specifically tailored to your situation will be highly valued.
We encourage SMEs to take a longer-term view by making a plan. A sound export marketing plan and an estimate of potential risks will help SMEs to get easier access to financial resources preventing them to be stuck in the ‘missing middle stage’ of growth. This is the principle point that reflects our enthusiasm, drive and quality in our research service. Here, Searce can help by providing an insight into your market and advising you how to benefit from this. We suggest new business opportunities, develop market entry strategies, identify potential sales partners and advise on market access requirements or other issues that are export-related. We provide this help though primary and secondary market research; feasibility studies; business planning; monitoring & evaluation.
Searce has more than 20 years experience primarily in agricultural and consumer markets on a pan-European basis and can assist SMEs - especially from developing countries already operating within Europe, as well as those wishing to enter this market for the first time.