Home & Garden


Garden site

  • Furniture & Home decoration

  • Household goods

  • Garden products





Changing lifestyles have resulted in consumers attaching greater importance to their homes and gardens, maximising the use and flexibility of both internal and external living spaces. Many consumers want to create an environment that is both an expression of their personality as well as a place where living, eating, working, socialising and relaxing can happily coexist. Products for the home and garden have adapted to modern living trends. At the same time, there is more demand for greater value which has resulted in a significant increase in imports of products of lower cost. This implies serious challenges for traditional domestic producers.


There are widely different rates of home ownership around Europe that could be partly cultural and historical, partly economic. Research indicates that people who own their homes have a different attitude to how they furnish their homes, compared with those that rent.

Home  garden 1 site def  



In the French garden market, for example, consumers attach greater importance to outdoor living by being more active in their garden. This is illustrated by the fact that between 2005 and 2009, the total French garden market has grown steadily, before slowing down in 2010 due to recession. Here, exterior plants/trees and garden equipment were the fastest growing segments, indicating that consumers are attaching growing importance to making their gardens more decorative.

Home  garden 2 site def